When a hospitality staple like the W Hotel decided to announce their Jaffa restoration launch in an abandoned 19th century Ottoman building, we knew the launch event would just have to be on site. Here we decided to take the sleek, modern feel the W is known for, and combine it with the ancient flavor and feel of Old Jaffa. Homemade Jaffa cuisine was served to a star-studded crowd, and an unforgettable projection show culminated the evening, which Tel Aviv’s gossip columns raved about the following day. 

​